First Alert

Strategy, Print, Copywriting

Carbon monoxide (CO) is an invisible, odorless gas. Because you can’t see, taste or smell it, carbon monoxide can kill you before you know it’s there. First Alert Carbon Monoxide Detectors are designed to warn you at the first sign of CO in your house.

This campaign emphasizes the dangers of CO poisoning of your most vulnerable loved ones: infants and children. The ads encourage consumers to protect what matters most by including these detectors as a part of their household safety plan.