The Atelier
AT·EL·IER /ˌADLˈYĀ/ noun A workshop or studio, especially one used by an artist or designer
Staying ahead of the curve is crucial for creating cutting-edge, user-friendly websites. As we stand in the new year of 2024, the digital world brings forward some exciting transformations for brands ahead of us! Let's explore 10 of our favorite trends that promise to shape the web in the current year.
In the world of marketing, one thing is crystal clear: brand messaging is the beating heart of your brand identity. How you communicate with your audience is just as important as what you offer. Today, we're here to shed light on the art of simplifying your brand messaging and design. Let's explore more into why it's important to have a clear strategy for your brand.
My horse, Frank Sinatra, lovingly known as Frankie, had a profound impact on me from the day of our first ride. You may have encountered glimpses of Frankie in our previous blogs, but on this blog, I want to dedicate an entire tribute to this remarkable equine friend who galloped into my life and left an indelible mark.
Throughout the past year, it seemed like everyone was waiting for a bubble to pop. Some did, but overall, businesses saw growth in a variety of areas. JonesHaus grew in many ways as well. In fact, we found 2022 to be a remarkable year for client relationship building, fostering new business, and creating exceptional work.
In today’s hyper-competitive market, consumers are constantly bombarded with information. Whether it’s product ads on their social feeds, commercials, or marketing emails.
With all the noise out there, developing a strong positioning strategy is an integral piece of differentiating yourself from competitors and fostering loyalty among your target audience.
How you opt to position your brand lives at the heart of your brand’s identity and communicates what makes your business different from competitors. What value do you offer? Why should your ideal customer choose to do business with you, and you alone?
As marketers, we have a knack for making our jobs look effortless and pain-free. But in reality, it’s no easy feat.
From the emotional highs to the days our inner voice is screaming, “You should’ve stayed in bed” – traversing the marketing space means weathering a lot of curve balls. Think about it: the landscape is always evolving, as emerging trends, new social guidelines, and changing consumer sentiment requires us to revamp our strategy.
Unlike the lyrics of your favorite songs, the digital marketing space isn’t set in stone.
It’s a living, breathing entity that moves, grooves, and requires you to continually uplevel your strategy to ensure you’re setting yourself up for success.
From building customer loyalty to using storytelling to foster trust, here are five songs that can help you improve your marketing and branding efforts.
Nailing down your messaging in 2022 can feel like walking on eggshells.
Do you want to be a breath of fresh air or show your empathy to the hard times we've been facing?
Check out how these 4 brands are navigating the tricky times to be authentic, build connection and trust with their audience, and boost sales.
