Kohl’s Mother’s Day Jewelry

THE JOY OF GIVING

Strategy, Print, Photo Art Direction, Copywriting

“The Joy of Giving” inspires shoppers to find the perfect Mother’s Day gift while enjoying great savings. The editorial cover features a bold bouquet of bright red roses to draw attention to the headline. Tight shots of jewelry on clean white backgrounds fill the page. “The Joy of Giving” is aspirational for the Mother’s Day shopper and emphasizes the emotion of this special occasion.