The old adage is true. There are no dumb questions. Except the ones you don't ask.

Growing up, I wanted to be an FBI agent because I was fascinated in finding out the who, what, when, where and why something happened. But since science, chemistry and math were not my strong subjects, I gravitated to art and design instead.

Starting a new venture is exciting, to say the least. It also involves a long list of to-do’s. From the logistical to the financial to the creative, there’s much to think about.

But one thing is certain – From the very beginning of a business, branding is fundamental. Establishing a clear brand identity helps a funded startup enter an industry with confidence and authority.