The French Steel Company

Strategy, Brand Identity, Website Design, Copywriting

A Steel window and door company elevates its brand. The French Steel® Company, a high-end manufacturer of steel windows and doors, needed to establish a visual identity to position itself as one of the leaders in the steel window and door market. The previous visual identity did not reflect the attributes of the product. JonesHaus was engaged to create an identity that incorporates the features that make steel windows and doors so popular:

• Elegant

• Clean 

• Clear 

• Durable

JonesHaus hired David Christensen Photography to capture the beauty of French Steel windows and doors for the French Steel Company website. JonesHaus provided photo art direction for the on-location shoot along with image selection for the website.