General Store At Serenbe

Strategy, Brand Identity, Print, Out-of-Home, Website Design and Development, Copywriting

GeneralStoreAtSerenbe.com

Welcome to the General Store at Serenbe, Serenbe’s only food and wine market featuring the highest quality products as well as local offerings that support an all-natural, sustainable lifestyle. Proprietor Nadine Bratti has created an open and friendly retail destination that is the perfect complement to the surrounding community. It’s an everyday market that makes residents and visitors feel right at home. Step inside for the ultimate taste of togetherness and discover unique grocery items, beer and wine essentials, grab and go meals, wine tasting events and more.

JonesHaus helped Nadine bring her vision to life by developing a brand identity that captured the rustic feel of a general store with an upscale, sophisticated twist. The creative strategy included designing the website and store environment to fit Serenbe’s overall design aesthetic while inspiring a sense of community. The soft, neutral color palette was incorporated into the website and store design, lending itself to an inviting atmosphere both online and in-store.

Joneshaus created a mood board on how to translate the essence of the brand into a tactile and visual experience in store.