Nysa Capital/Nysa EB-5

Strategy, Brand Identity, Print, Website Design and Development, Copywriting, Content Creation

Nysa Capital encompasses various investment, finance and consulting businesses. With aggressive growth plans, they needed a cohesive brand strategy to organize their current offerings and establish a brand architecture system that effectively linked all divisions to the parent company. After conducting a brand audit, we created a visual identity system, including logos and color palettes for each division. Next, we developed brand architecture guidelines for managing how the divisions relate to one another, both internally and externally, from a messaging and visual perspective.

Finally, we executed the newly created brand architecture system by developing an updated corporate identity package, collateral, print ads and display banners for Nysa Capital. And designed a new website for one of their divisions, Nysa EB-5. Nysa EB-5 is an independent EB-5 service provider for Immigrant Visa logistics, attorneys, financial advisors, tax experts and more. The EB-5 Visa Program is a special immigration program created by the United States Congress in 1990 to stimulate the U.S. economy through job creation by immigrant investors.