HOSS Boot Company

Strategy, Brand Identity, Website Design and Development, Copywriting, Content Creation

HOSS Boot Company, located in Buford, Ga., is a startup work boot and work shoe company founded by several veterans of the work boot footwear category. They engaged JonesHaus to design and develop their first website which included:

• Gaining an understanding of the footwear category

• Establishing objectives for the website

• Conducting reviews of competitor websites for design trends and overall functionality

• Developing a sitemap to capture all needed content, products and functionality

• Working with the web development team to determine the best e-commerce platform

• Determining which lifestyle and product shots were needed for the initial launch, selecting a photographer and producing an on-location shoot

• Providing photo art direction for the on-location shoot along with image selection for the website