As marketers, we have a knack for making our jobs look effortless and pain-free. But in reality, it’s no easy feat.
From the emotional highs to the days our inner voice is screaming, “You should’ve stayed in bed” – traversing the marketing space means weathering a lot of curve balls. Think about it: the landscape is always evolving, as emerging trends, new social guidelines, and changing consumer sentiment requires us to revamp our strategy.
We’re contemplating pain points and asking questions. What makes the heart pitter-patter with joy? What keeps our audience up at night? How we can cultivate a sense of belonging? We’re constantly exploring – all with the ultimate goal of building authority, influence, and impact.
And while we’re fleshing out customer journeys, creating content, and cultivating brand equity, it’s easy to forget we’re not alone. There’s an entire community of marketers out there who completely get it.
So, we thought we’d raise a toast to all of the hard-working marketers out there – the purposeful pioneers and dedicated changemakers who are the backbone of every successful brand. The ones who are fueled by caffeine and KPIs.
We’ve scoured the internet and compiled a list of 13 GIFs that every marketer can relate to. Enjoy!
1. It’s Live!
You’ve finally published that new eBook you’ve poured your blood, sweat, and tears into. Now you’re staring at your computer screen, hitting refresh, and anxiously waiting for people to download it.
2. New KPIs
Key Performance Indicators (KPIs) are the heart and soul of measuring the success of your marketing campaigns. Whether you’re given monthly or quarterly targets – like increasing newsletter subscribers, driving more website traffic, or improving sales conversions – nothing is more frustrating than a shift in business objectives throwing a wrench in your current strategy. Run back to the drawing board. Break out the coffee. It’s time to revamp your marketing efforts to accommodate your new KPIs.
3. Goodbye Hours of Work
It happens to the best of us. We invest hours of time brainstorming concepts or developing content that ultimately gets the ax from a client or upper management. Just remember…you may have to scrap it right now, but you never know when the opportunity to resurrect it will arise.
4. Your Content Is *Worthy*
That irrefutable feeling of glee when someone from the sales or account management team says they are using your content for prospecting or customer meetings.
5. It’s Not in the Budget
As marketers, we always strive to develop ideas that drive brand awareness and generate sales. Every once in a while, we hit the jackpot and conceive an absolutely brilliant idea. The only caveat? It comes with a few zeros behind it. So, when you’re thrown the age-old “it’s not in the budget” line, you are forced to get creative and find a workaround.
6. The Forgetful Moments
Being a marketer is a balancing act. And sometimes that means waking up at 3:00 AM in a panic because you’ve realized you forgot the call-to-action at the end of your latest blog post.
7. An Infamous Like or Retweet
A dash of creativity here. A spoonful of strategic hashtags there. And voilà! Your content is getting some pretty noteworthy engagement. Then you realize…GASP…an influencer, celebrity, or industry big-wig interacted with your post. Cue the happy dance.
8. No Sweat
Nothing feels better than when you’re in the zone. You’ve cranked out a blog post in 45 minutes and now have plenty of time to implement strategic backlinks, source imagery, and grab an iced mocha latte.
9. The Classic Link Mistake
Ugh. We can’t help but cringe a little thinking about this one. You craft an attention-grabbing newsletter, schedule it to be sent out in a few hours, and cross it off your to-do list. Later that day, your inbox is suddenly inundated with emails saying the links are incorrect or not working properly. Listen: it happens to the best of us. To set yourself up for success in the future, always send yourself a test email. It may seem a bit tedious, but it’s worth it.
10. Keeping Up With New Algorithms
Even if you’re an SEO expert, every marketer can sympathize with one undeniable truth: algorithms are always changing. And not just from a search engine perspective. Social media algorithms evolve over time as well. Keeping up with the marketplace means never taking your learning hat off.
11. Your New Campaign Is a Success
Is there anything more satisfying than a new marketing campaign generating success? All of that hard work – from the thought-provoking copy to the compelling designs to the strategically placed CTAs – is paying off. The engagement is high. Leads are pouring in. Sales are up. And you can’t help the subsequent tears of joy.
12. The Unnecessary Shade
In the marketing world, we have to acknowledge that we can’t please everyone. Think about it like this: if you visit an art gallery, there will be pieces you gravitate towards and ones that simply don’t resonate with you. Depending on your target audience and brand values, you may put out content that speaks to certain current events or lifestyle interests. And sometimes, that spawns a mean tweet or comment. It can feel like a personal attack. But remember: as much as we crave rainbows and sunshine 100% of the time, we can’t avoid the (unnecessary) negativity that can crop up from time to time.
13. The Competition
You create content targeting a particular search query, utilizing all the right keywords, only to discover your competitor is ranking on Page 1 of Google. What kind of sorcery is this?
We could go on forever, but we know how valuable your time is. GIFs and memes are incredibly relatable and can be effective when woven into your marketing and branding strategy. So, what are some of your favorite GIFs? Share with us in the comments below!