As an interior designer, you’ve mastered the art of transforming spaces. Your refined eye, thoughtful sense of balance, and ability to translate vision into space are what set your work apart.
But when it comes to your website – the space that introduces your work to the world – it might not be getting the same level of attention.
That’s a missed opportunity.
We see this all the time: talented interior designers with show-stopping portfolios... buried inside websites that are clunky, outdated, or just not cutting it. A beautifully designed portfolio deserves a digital home that’s equally elevated, where your brand feels intentional, your services are clear, and your work gets the spotlight it deserves.
Ready to make your website work as beautifully as your interiors?
These interior designer website ideas are a blend of design-forward thinking and marketing strategy that turns browsers into dream clients.
A view from Officer’s Row at The Cottage Collection, where timeless architecture and curated interiors by designer Jane Coslick come together to tell a story. Let your portfolio lead with standout visuals like this that invite visitors to step inside your work.
Photography ©2025 RDJonesPhoto.com for The Cottage Collection Tybee Island
1. Let the Work Lead
Your portfolio is your most powerful marketing tool. So don’t bury it. Make it the star.
Start with large-format, high-res images that immerse visitors in your work. Choose layouts that allow your designs to breathe—clean galleries, minimal grids, or full-width sliders work beautifully. Feature your top-tier projects prominently, and give them context through case studies: the client’s goals, your design choices, and the end result.
Organize your projects strategically. Categories like Modern Homes, Historic Restorations, or Hospitality Design help visitors navigate based on interest, and improve your SEO.
A great example? The Cottage Collection Tybee Island, designed by interior designer Jane Coslick, uses its vacation rental site as a visual showcase of her signature style. While the site is technically for short-term rentals, the layout, photography and brand storytelling reflect the same strategic thinking you’d apply to a designer’s portfolio. The interiors take center stage and the design supports the story.
2. Design with a Signature Style
Your website should feel like walking into one of your spaces. Think of it as a digital extension of your brand.
If your interiors lean Scandinavian and serene, your site should echo that with soft tones and spacious layouts. If you lean bold and dramatic, go big on typography and contrast. Your brand’s fonts, color palette, and photography style should work together to convey your aesthetic at a glance.
Design consistency builds trust. It helps clients quickly understand who you are and what kind of spaces you create, which makes you more memorable and referable.
A hero image should stop the scroll. This one does just that. The homepage of The Cottage Collection invites visitors in with a view as charming as the stay itself. Let your site lead with an image that immediately reflects your style and caliber of work.
Photography ©2025 RDJonesPhoto.com for The Cottage Collection Tybee Island
3. Make It Easy to Book You
A common mistake? Designing a beautiful site that forgets to convert.
Your website’s job isn’t just to look good, it’s to guide visitors through a journey. That journey should lead to action, whether it’s filling out a contact form, booking a consultation, or downloading a guide.
Make your calls to action clear and inviting. Include buttons with prompting copy at strategic points on every page, not just the footer.
We suggest adding a brief, beautifully branded inquiry form that gathers helpful information up front (budget, timeline, style preferences). It saves you time and pre-qualifies leads without extra back-and-forth.
Your portfolio should be easy to find and even easier to fall in love with. This layout makes it effortless to explore featured homes like Officer’s Row and Bliss Cottage, all while highlighting personality and thoughtful design.
Photography ©2025 RDJonesPhoto.com for The Cottage Collection Tybee Island
4. Tell the Story Behind the Style
Interior design is deeply personal. Your clients are trusting you with their homes, their spaces, and their stories. Let them get to know the person behind the portfolio.
Use your about page to go beyond credentials. Share your design philosophy, what inspires you, and how you approach each project. This is where potential clients connect emotionally and decide whether they can envision working with you.
On your about page, a behind-the-scenes photo of your studio or you in action adds warmth and personality that stock headshots can’t match.
Even on a rental-focused site like The Cottage Collection, Jane Coslick’s design philosophy is front and center. From color choices to charming historical details, visitors get a feel for her style and sensibility before they even book.
Details matter. Show them off. This visual feature section breaks down exactly what makes this rental special, from designer interiors to wrap-around porches. Use a clean grid like this to spotlight what sets your projects apart.
Photography ©2025 RDJonesPhoto.com for The Cottage Collection Tybee Island
5. Highlight Client Praise and Project Wins
Testimonials are proof of your value and your process. Highlight how you made clients feel, what problems you solved, and what they loved about the experience.
Go beyond a dedicated testimonials page. Integrate praise throughout the site: a scrolling quote slider on the home page, a few kind words alongside project photos, or embedded video testimonials.
Don’t forget any press! If you’ve been featured in design publications or earned awards, create a press section with logos, quotes, or links.
You can also pair testimonials with the corresponding portfolio piece for stronger storytelling and context. It’s something we have seen a lot of success with to create a connection and trust, it also helps SEO.
Let your visuals do the storytelling. A curated gallery of interiors and exteriors gives visitors an instant sense of your aesthetic. This is how you let the work lead, showcase it with intention and clarity.
Photography ©2025 RDJonesPhoto.com for The Cottage Collection Tybee Island
6. Optimize for the Mobile Scroll
As a residential designer, most of your traffic is likely coming from mobile, especially if you’re marketing on Instagram or Pinterest. A website that doesn’t perform well on a phone? That’s a hard no.
Squarespace templates are responsive by default, but customizations can break that responsiveness. Check for overlapping elements, slow-loading images, or hard-to-tap buttons.
For most B2C clients, we suggest thinking mobile-first when designing. Simplify navigation, keep content concise, and ensure all calls to action are always within thumb’s reach.
Use Google’s Mobile-Friendly Test to audit your site, and view it on multiple devices to see how it flows.
7. Make SEO Work Behind the Scenes
A site that looks amazing and ranks on Google? That’s the sweet goal of booking new interior design clients.
Squarespace makes it easy to optimize SEO without needing a developer. You should focus on:
Keyword-rich titles and meta descriptions
Natural placement of longer keyword phrases, for example, Atlanta home interior designer
Alt text for images, especially for all of your portfolio images
A blog page for regular content updates
Remember, SEO is cumulative. Small improvements across multiple pages add up to big visibility gains over time. Need help? We offer audits that pinpoint your site’s biggest SEO opportunities.
8. Show the Process, Not Just the Results
Clients want to know what it’s like to work with you before they ever reach out. Your services page should do more than list packages, it should educate.
Break down your process into simple steps. Explain what’s included, what timelines look like, and how you collaborate. This not only builds trust but filters out clients who may not be the right fit.
Bonus? It cuts down on repetitive questions in your inbox.
You can use visuals like infographics, icons, or styled timelines to illustrate your process; it adds polish and makes your offering more digestible.
A great example of this is Bliss Cottage at The Cottage Collection. The design work speaks for itself, but the way it’s photographed, styled, and woven into the site helps communicate the level of detail and thought behind each space.
This cheerful kitchen at Bliss Cottage, part of The Cottage Collection Tybee Island, showcases designer Jane Coslick’s signature style with vintage charm and a playful pop of color. Sharing visuals like this helps future clients see more than the result, they get a feel for the thoughtful design process behind it all.
Photography ©2025 RDJonesPhoto.com for The Cottage Collection Tybee Island
It Should Feel Like a High-Touch Experience From the Very First Click
When your online presence matches the style and strategy of your interiors, it becomes more than just a portfolio, it becomes a tool that helps you book new clients.
Need proof? The Cottage Collection is just one example of how we blend interior design and digital strategy to elevate a brand and drive results.
Ready to elevate your website? We specialize in building custom Squarespace sites for interior designers who want to show off their work and grow their business.
Let’s design a site that feels as good as your best project reveal.