Some builders specialize in floor plans and finishes. Lichty Building Group brings something more: care, connection, and the kind of calm confidence that makes you feel instantly at home.
Megan and Daniel Lichty have built their business around that experience. When it came time to refresh their website, they wanted more than just a new look. They needed an online space that felt true to who they are and how they work: approachable, thoughtful, and built to last.
So, we pulled together the right team, JonesHaus led the strategy, design, and development on Squarespace. Andi supported user experience and brand positioning. Whitney from Words with Whitney brought in smart, SEO-driven copy that sounds just like them.
The result is a website that reflects the quality, warmth, and intention they bring to every project.
A look at the new Lichty Building Group website, tailored, intentional, and built for the long game.
A Website That Feels as Custom as Their Homes
From the start, our goal was to create a site that mirrors Lichty’s hands-on, heart-forward approach.
We leaned into soft neutrals, clean lines, and a layout that lets their craftsmanship shine without distraction. Built on Squarespace, the site is as functional as it is beautiful, easy for the Lichtys to update on their own, with a structure that adapts as they grow.
Just like their home builds, this site was designed with care, clarity, and the long game in mind.
A look at how strategic copy and clean design work together to tell the Lichty story.
Messaging That Speaks to the Right People
When it comes to messaging, we believe your website should sound like you, just a little more dialed in. With Andi shaping the strategy and Whitney writing SEO-smart copy, we gave Lichty’s voice the structure and clarity it deserved.
The new about page introduces the team in a way that feels human and grounded. Their Services pages are clear, approachable, and jargon-free, guiding visitors through their offerings without overwhelming them. Every page invites the reader in with warmth and intention, and always offers a clear next step.
It’s not just about what they do and showing them as local experts; it’s about how they make people feel throughout the process.
Designed for Real Homeowners, not Just Algorithms
A website can’t just look good; it has to work and flow well for the users on it.
We focused on clean navigation, a mobile-first design, and an intuitive page structure. Whether someone’s browsing from a laptop on a lunch break or scrolling on a phone at a soccer game, the experience is seamless and stress-free.
Squarespace gave us the flexibility to build modular layouts that look polished without being complicated. The result is a website that works as beautifully behind the scenes as it does on screen.
A strong blend of craftsmanship and SEO strategy, designed to elevate visibility and trust.
Optimized to be Found and Remembered
We also made sure the back end worked just as hard as the front.
From on-page SEO to location-based keywords, every element was optimized to help Lichty Building Group show up in search, especially for homeowners in Newnan, GA, and surrounding areas. Thoughtful meta descriptions, image alt tags, and page titles all play a role in making sure the site gets seen by the right people, at the right time.
It’s all about meeting potential clients where they are, and making a lasting impression when they arrive.
The final result: a website that feels as personal, polished, and dependable as the homes they’re known for.
A Collaborative Build with a Solid Foundation
Just like any strong home, this website came together through collaboration, trust, and shared vision.
With clear communication and aligned values across the board, the project moved forward smoothly, and the final product reflects that. It’s a real reflection of what it’s like to work with Megan and Daniel: thoughtful, dependable, and grounded in service.
Lichty Building Group is building trust, ease, and beautiful places for people to call home. Their new website needed to do the same.
Now, their site reflects the care and quality they bring to every project, one that feels just as personal and polished as the homes they create.
If your website no longer feels aligned with the work you do, or if it’s time to elevate your brand with a website that reflects your values and your vision, we’re here to help.
Let’s create something that feels like home for your business.
Reach out to JonesHaus and let’s build a website that’s as thoughtful as the work you do.