When Megan from Auld House Design reached out, she wasn’t looking for a complete rebrand. The foundation of her South Atlanta interior design studio was already strong, rooted in Southern hospitality, quiet confidence, and beautifully functional spaces that feel tailored, yet entirely livable. What she needed was a website that matched the quality and care of the work she and her team deliver every day.
We partnered with Whitney from Words with Whitney to bring her signature SEO-informed copywriting to the table, ensuring the voice and structure of the site were as refined as the design. Together, we created a thoughtful, streamlined website that feels custom-built, not just for Megan and her team, but for the homeowners and builders they serve throughout Newnan, Coweta County, and beyond.
The homepage was designed to reflect Auld House Design’s signature style: thoughtful, welcoming and rooted in everyday luxury.
Here’s how we brought the Auld House website refresh to life with clarity, strategy, and plenty of Southern charm.
Design That Mirrors the Work It Represents
We believe that a well-designed interior designer website should reflect the same level of intention and sophistication as your portfolio. For Auld House, that meant leaning into a visual language of livable luxury with soft neutrals, organic spacing, and typography that feels current but timeless.
The layout was designed to feel welcoming and easy to navigate, just like the experience of working with Megan. With clean lines and editorial-inspired moments throughout, the design invites you to slow down and take in the details, just like Auld House’s spaces do.
We built the site on Squarespace, giving the Auld House team a beautiful, modern backend that’s intuitive to update and built for long-term use. It’s a flexible, strategic platform that can grow with them as they expand service areas or add more project work in the future.
The design balances softness and structure, giving Auld House Design a web presence that feels polished, welcoming and deeply aligned with the brand.
Elevated Photography for a More Polished Presence
One of the most significant shifts in the redesign was the photography. Their previous site included snapshots of beautiful work, but the new site showcases it. We replaced older imagery with clean, editorial-style photos that highlight texture, natural light, and thoughtful design details.
We curated each image to not just display a finished space, but to evoke the feeling of being in one, whether it’s a bright, window-wrapped kitchen or a cozy corner with layered neutrals. Consistency in the visuals helps reinforce the brand tone, while giving potential clients a realistic glimpse into the Auld House experience.
Good design deserves good photography, and this site now tells that story clearly from the first scroll.
Clean, thoughtfully selected photography helped give the website a more polished presence while showcasing the beauty and livability of Auld House Design interiors.
Copy That Speaks Like the Brand and Works Like a Strategy
While design sets the tone, language carries the message. With Whitney’s help, we crafted messaging that feels aligned, warm, and intentional, focusing on confident, grounded language that helps homeowners know exactly what Auld House offers and what makes them different.
We refined the brand voice to speak directly to high-end clients in South Atlanta who value ease, professionalism, and trust in the design process. Each service is clearly outlined, bios are personal yet polished, and the overall tone feels like a conversation, approachable, but elevated.
It’s SEO-informed copy that doesn’t feel like SEO copy. Instead, it’s strategic storytelling that helps the right people find Auld House and feel at home once they do.
We paired refined design with strategic messaging to create website copy that feels warm, clear and aligned with the Auld House Design client experience.
Built with Growth and Visibility in Mind
This website offers a visual upgrade, as well as a smarter structure. We implemented SEO best practices, including:
Location-based keywords like Newnan interior designer
Optimized page titles and meta descriptions
Clear service offerings and internal linking structure
Mobile responsiveness and fast load times for better user experience and search rankings
Whether someone finds the site through search or lands there from a referral, they’re met with a seamless, strategic experience that builds trust from the start.
Beyond the visual refresh, the website was built to support discoverability, clarity, and a smoother user experience from the start.
The Power of a Collaborative Creative Team
Behind every polished project is a team that makes it happen. For Auld House Design, that meant strategy and design from JonesHaus, copywriting from Whitney, and brand insight from Megan herself.
This collaboration was key to ensuring every pixel and phrase felt like them, elevated, personal, and rooted in their design ethos. It’s one of those rare projects where everyone aligned from the beginning, and it shows in the final result.
This was a complete reintroduction and a platform that’s finally helping connect and fully represent the business.
By combining strategic direction, refined copy, and custom design, we created a website that feels cohesive, elevated, and deeply connected to the brand.
Megan and her team are creating homes with soul, structure, and story. Their new website now does the same.
JonesHaus designs interior design websites that are as strategic as they are beautiful. If you’re ready to elevate your online presence with refined visuals, aligned messaging, and SEO that helps your ideal clients find you, we’d love to help.
Let’s build a website that works beautifully for your business.
Reach out today to connect and chat more about what this could look like for your brand.