The old adage is true. There are no dumb questions. Except the ones you don't ask.

Growing up, I wanted to be an FBI agent because I was fascinated in finding out the who, what, when, where and why something happened. But since science, chemistry and math were not my strong subjects, I gravitated to art and design instead.

Starting a new venture is exciting, to say the least. It also involves a long list of to-do’s. From the logistical to the financial to the creative, there’s much to think about.

But one thing is certain – From the very beginning of a business, branding is fundamental. Establishing a clear brand identity helps a funded startup enter an industry with confidence and authority. 

Great branding is all around us. So much so, that it’s easy to overlook. In fact, truly great branding often feels so natural and organic – we’re so immersed in the experience of it – that we hardly notice it’s there! 

A brand is more than a logo. It’s a concept, a feeling – the overarching way a company presents itself to the world. For us at JonesHaus, it goes even deeper than that. A brand pulls a business forward and relays emotions and ideas.

Naming a company sets the stage for that company’s overall image – but crafting and refining that image into a brand identity is both an important marketing task and an art.