Great branding is all around us. So much so, that it’s easy to overlook. In fact, truly great branding often feels so natural and organic – we’re so immersed in the experience of it – that we hardly notice it’s there!
That’s a mark of powerful branding: emitting such personality and remaining so consistent that engaging with that brand feels seamless and complete.
Great branding is everywhere, including in car design.
My dad was a car guy. I grew up with a garage full of foreign cars to admire, play in, love and explore. Engaging with my dad’s cars always sparked my imagination, piqued my curiosity and became a lasting memory.
I have a feeling that my dad being a car guy paved the way for my own love of automobile design and branding.
As a kid, I soaked up Dad’s love of cars: his attention to detail; the way he noted the tiny differences between one car and another as if they were immense; the way he seemed to know different makes and models the way you know friends.
I inherited that same admiration of cars my dad had, and it shows in the way I love taking notice of how elements of design and branding show up in automobiles and create memorable experiences.
From physical product design to branding and marketing, every detail impacts the way we experience a car or any other product. These elements are what convey the emotions surrounding a product, tell its story and ultimately get that product into the hands of consumers.
The many intricacies of brand identity all come together to form experiences that we, as consumers, fall in love with.
Recently, I had an experience like this when I was invited to drive at the Audi MLS Event in Atlanta at the Porsche Experience Center.
It was a day filled with learning about how the car handles, as I drove all types of mini courses in the Audi Sport models. It was so much fun to be behind a wheel not to get somewhere, but just to experience the car and its design in a completely hands-on way.
I’ve had the pleasure of combining my love of cars and love of branding when creating the brand identity for The Palm Event, which is quickly becoming the most coveted collector car weekend in the Southeast.
The Palm Event was a funded startup established in 2015 as the premier gathering of vintage car enthusiasts and world-class sporting cars from the 1920s to the 1970s.
The event is hosted at exclusive venues throughout the Palm Beach area and is sure to thrill and delight car enthusiasts of any age.
We created the brand identity for the inaugural The Palm Event with the flexibility to scale the brand as the event grows and evolves each year. JonesHaus is the agency of record for The Palm Event and handles all aspects of creative direction and execution.
As you craft your own brand, as it evolves and strengthens and impacts your customers, consider the way it feels to experience a brand that’s so refined and consistent it completely pulls you in.
Picture yourself getting behind the wheel of your brand, embracing it and letting it carry you away.
Doesn’t that sound like magic?
When you're ready to name your company, refresh your brand, develop an identity that truly feels like you and strike a chord in the souls of your audience – JonesHaus is here to help.
Banner photo courtesy of Robert D. Jones Photography.