GTP Management Services International is a leading trade show organizer for those specializing in technical sales for the biotech and research science industry. The company organizes multiple trade shows each year with its website functioning as the central hub for its business operations.

When GTP Management Services International came to us, their website was more than a decade old. Needless to say, a lot has changed in ten years, not only for the company but throughout their industry and in the broader digital landscape.

The old adage is true. There are no dumb questions. Except the ones you don't ask.

Growing up, I wanted to be an FBI agent because I was fascinated in finding out the who, what, when, where and why something happened. But since science, chemistry and math were not my strong subjects, I gravitated to art and design instead.

 If I was a cobbler, my kids might not have any shoes.

As a creative director, this is the first thing that came to mind when I finally decided to revamp my website, which was about to become outdated.

In this post, I’m diving into one element of business that needs your attention regularly – your website – and why regular redesigns are essential to your business's continued growth.