Strategic design, tactile connection, and timeless brand-building, on paper.
As we step into a new year, digital marketing still dominates most strategy conversations and with good reason. But some of the most memorable brand moments happen off-screen.
Print marketing materials offer something digital can’t always deliver: physical presence, texture, attention to detail, and staying power. In a world of constant scrolling, a thoughtfully designed piece of print collateral can signal credibility, tell a richer story, and help you stand out in the most intentional way.
Whether you’re preparing for trade shows, elevating your client experience, or simply want to show up more fully in your customer’s day-to-day, these are the eight must-have print pieces we recommend for any brand that wants to stay top of mind and in hand in 2026.
Print slows the scroll and makes your brand tangible.
Why Print Marketing Materials Still Matter
In a world of tabs, apps, and digital distractions, print materials invite a pause. They’re not swiped past or minimized. They’re held, flipped through, written on, and often saved.
Print connects differently.
It adds dimension to your brand and builds trust in the process.
Here’s when and where print often makes its biggest impact:
At events and conferences, when a business card or takeaway piece needs to stand out in a sea of sameness
During the shipping process, where unboxing can turn into a branded, share-worthy experience
In face-to-face meetings, where a well-designed proposal or leave-behind adds credibility
At retail or hospitality touchpoints, where brochures, menus, or signage set the tone for your experience
We’ve helped brands like HOBO and The Palm Event use print as a core part of their marketing strategy, designing seasonal catalogs, event magazines, and more. The goal isn’t to add print for print’s sake; it’s to make it a smart, strategic part of your brand’s ecosystem.
8 Print Marketing Materials That Belong in Your Toolkit
Each of these is more than just a nice-to-have. With the right design and intention behind them, they become part of how your brand is remembered and how your business grows.
1. Business Cards That Still Mean Something
Despite the digital shift, business cards remain one of the most essential touchpoints. Not just because they carry your contact info, but because they signal how you show up.
Use tactile finishes like letterpress, soft-touch coatings, or foil stamping
Include only the essentials (name, title, website, email, and maybe your social handle)
Choose fonts, colors, and layout that reinforce your brand personality
When done right, your business card isn’t just passed along; it’s kept.
2. Branded Stationery & Thank You Cards
Sending a handwritten note on branded stationery? It’s an immediate differentiator.
Whether you’re following up after a pitch, thanking a client for their partnership, or celebrating a new milestone, stationery and thank-you cards reinforce your brand in a personal, lasting way.
Create sets that match your primary brand colors and typography. Keep it clean, with room to write.
3. Brochures or Service Menus for Clarity & Confidence
If your services or products need some context or education, a well-designed brochure or trifold can do a lot of the explaining of your business and connect with your audience.
Great for:
Conferences or expos
In-office displays
Pop-up events
Welcome kits or onboarding
Use clear hierarchy, white space, and visuals to keep things digestible. A beautiful brochure gives your audience something to take with them and revisit when they’re ready to take the next step.
4. Event Collateral (Flyers, Signage, & Postcards)
If you’re showing up at an event, make it count. Your materials should reflect the quality and polish of your brand.
We’ve designed 120+ page magazines for The Palm Event and The Napa Event, helping elevate their luxury automotive experiences with storytelling, sponsor visibility, and photo-driven layouts.
Even smaller pieces like flyers, signage, or postcards can be elevated with custom design, quality print finishes, and consistent branding.
Catalogs and lookbooks turn a collection into a cohesive story, and give customers something worth keeping.
5. Catalogs & Lookbooks That Sell and Storytell
For product-based businesses, a catalog is more than a sales tool; it’s a curated brand experience.
Working with HOBO, we designed 18 seasonal catalogs that blended sales strategy, editorial photography, and storytelling.
Each catalog was built to:
Showcase new collections
Reinforce brand values
Equip wholesale teams with tools that work
Provide in-store customers with a tactile brand extension
If you launch seasonal collections, new product lines, or have a strong visual story to tell, a catalog or lookbook is a powerful investment.
6. Package Inserts & Branded Mailers
Don’t underestimate the power of what’s inside the box. If you’re shipping products, take the opportunity to include something that adds warmth, personality, or incentive.
Think:
Thank you notes
Coupon codes or referral offers
Product care tips
Mini brand booklets or QR codes to learn more
These inserts create an emotional connection at the peak moment of engagement when your product is in their hands.
7. Presentation Folders & Proposal Templates
First impressions matter, especially in high-value service industries. A branded folder, printed proposal, or beautifully designed onboarding kit adds a sense of professionalism and polish.
Use these to reinforce key brand values, build trust, and guide clients through next steps.
8. Branded Notepads, Giveaways, or Desk Tools
Keep your brand visible long after the first meeting. Whether it’s a notepad, pen, or desk calendar, practical items with smart, strategic design stay in front of your audience, literally.
These also double as client gifts, trade show handouts, or part of new client onboarding packages.
Print works best when it is designed with purpose, aligned to your goals, and built as part of the full brand experience.
Designing with Intention, not just Decoration
Print should never feel like an afterthought or a box you’re checking.
Every piece you produce should:
Reflect your brand tone and personality
Align with your business goals
Work alongside your digital marketing presence
JonesHaus approaches print design as part of the full brand experience. It’s not about designing a flyer or a folder in isolation. It’s about ensuring every touchpoint tells the same story, with the same level of care.
We guide our clients through every decision, so what you print actually supports what you’re building.
Print invites a pause. When it is designed with intention, it builds trust, adds clarity, and leaves a lasting impression.
Ready to Elevate Your Print Presence in 2026?
Start by asking:
Do your current print materials feel aligned with your brand today?
Are there client moments where a printed piece would add more clarity or impact?
Are you missing key opportunities to reinforce trust or make a memorable impression?
If the answer is yes, or even maybe, it’s time to take a closer look.
Let’s Create Print that Performs
We design print marketing materials that look beautiful, feel intentional, and actually work. Whether you’re launching a new brand, refreshing your touchpoints, or preparing for a big event, we can help you create pieces that are as strategic as they are stunning.
Ready to put something great on paper? Reach out to JonesHaus.