The Atelier
AT·EL·IER /ˌADLˈYĀ/ noun A workshop or studio, especially one used by an artist or designer
As 2024 comes to a close, I find myself reflecting on a year marked by growth, transformation, and deep gratitude. This year has been a journey of learning, building meaningful partnerships, and embracing change. Each step has shaped JonesHaus and myself in ways that I am incredibly thankful for. Let’s take a moment to celebrate the highlights of 2024 and look forward to a bright 2025.
The RFP (Request for Proposal) process is often viewed as a way to find the right agency partner, but it offers much more than that. In our latest blog, we discuss how reviewing RFP responses gives you an opportunity to refine your marketing vision, ensuring that your strategy aligns with your true goals.
The old adage is true. There are no dumb questions. Except the ones you don't ask.
Growing up, I wanted to be an FBI agent because I was fascinated in finding out the who, what, when, where and why something happened. But since science, chemistry and math were not my strong subjects, I gravitated to art and design instead.
From winning a pitch to work with a Fortune 100 company to helping startups successfully launch their online presence, what an amazing journey this year has been. I’m thankful for the new clients, partnerships and projects that made it all possible.
So, from a place of gratitude, here are a few highlights from 2019.
Starting a new venture is exciting, to say the least. It also involves a long list of to-do’s. From the logistical to the financial to the creative, there’s much to think about.
But one thing is certain – From the very beginning of a business, branding is fundamental. Establishing a clear brand identity helps a funded startup enter an industry with confidence and authority.
A brand is more than a logo. It’s a concept, a feeling – the overarching way a company presents itself to the world. For us at JonesHaus, it goes even deeper than that. A brand pulls a business forward and relays emotions and ideas.
Naming a company sets the stage for that company’s overall image – but crafting and refining that image into a brand identity is both an important marketing task and an art.
