We’ve seen a lot of cultural shifts happen since the start of the pandemic.

One of the best examples to sum them up: TV show hosts and news anchors broadcasting from their kitchens.

More than ever before, larger companies want to feel familiar and build intimate relationships with their customers. Smaller companies, who have a natural edge there, get to focus on looking more refined — and more than ever, they have the tools and resources to do so.

GTP Management Services International is a leading trade show organizer for those specializing in technical sales for the biotech and research science industry. The company organizes multiple trade shows each year with its website functioning as the central hub for its business operations.

When GTP Management Services International came to us, their website was more than a decade old. Needless to say, a lot has changed in ten years, not only for the company but throughout their industry and in the broader digital landscape.

Reaching out to customers at a time of social distancing is crucial. It’s never too early (or too late) to think about how you’ll rebrand your business during this strange time.