We’ve seen a lot of cultural shifts happen since the start of the pandemic.

One of the best examples to sum them up: TV show hosts and news anchors broadcasting from their kitchens.

More than ever before, larger companies want to feel familiar and build intimate relationships with their customers. Smaller companies, who have a natural edge there, get to focus on looking more refined — and more than ever, they have the tools and resources to do so.

**At JonesHaus, we work with small start-ups and large corporations. We get to see these common threads show up for businesses of all shapes and sizes.**

We get to implore our big picture perspective to help companies big and small tell their stories and grow through stellar branding.

A common mistake for small and growing businesses is to make branding decisions without thinking about the long game. When you’re strategic from the beginning, establish meaning and direction from the get-go, you’re setting up your business for long-term success.

Starting a new venture is exciting, to say the least. It also involves a long list of to-do’s. From the logistical to the financial to the creative, there’s much to think about. But one thing is certain: From the very beginning of a business, branding is fundamental.

Establishing a clear brand identity helps a startup enter an industry with confidence and authority. How a business is perceived is crucial to its success, and when it comes to forming that perception, there’s no time to waste.

Already-established global brands, on the other hand, are craving the kind of intimacy that start-ups inherently practice.

As larger companies recognize the value of such brand relationships, they’re reaching out to smaller branding agencies like ours to tap into more creative thinking — just like talk show hosts are embracing the intimate approach to media by sitting in their kitchens and playing with their cats on national television.

JonesHaus has been defining and elevating brands since 2013. We're a full-service branding, graphic design and digital marketing agency.

For us, design is not decoration. Words don’t just tell stories. Great work should be meaningful,  striking a chord deep in the soul of every person who sees it.

Does your branding have the impact you want it to have? Download your free eBook and learn the 12 steps to a successful rebrand. Or, click here to schedule a free 30-minute strategy session, and we’ll help you talk through it.