The Atelier

Where creativity, strategy and good ideas come to work.

Digital, Branding Kimberly Jones Digital, Branding Kimberly Jones

6 Brand Positioning Models Designed to Fuel Your Success

In today’s hyper-competitive market, consumers are constantly bombarded with information. Whether it’s product ads on their social feeds, commercials, or marketing emails.

With all the noise out there, developing a strong positioning strategy is an integral piece of differentiating yourself from competitors and fostering loyalty among your target audience.

How you opt to position your brand lives at the heart of your brand’s identity and communicates what makes your business different from competitors. What value do you offer? Why should your ideal customer choose to do business with you, and you alone?

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Digital Kimberly Jones Digital Kimberly Jones

13 Incredibly Relatable GIFs for Marketers

As marketers, we have a knack for making our jobs look effortless and pain-free. But in reality, it’s no easy feat.

From the emotional highs to the days our inner voice is screaming, “You should’ve stayed in bed” – traversing the marketing space means weathering a lot of curve balls. Think about it: the landscape is always evolving, as emerging trends, new social guidelines, and changing consumer sentiment requires us to revamp our strategy.

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Digital, Creative Direction Kimberly Jones Digital, Creative Direction Kimberly Jones

Once Upon a Time in Superbowl Commercials: 6 Ads Worth Your Attention

Superbowl ads are known for their over-the-top, comedic tones that can cause a stir. But last year, given the state of the world, they took on a more somber tone. Viewers weren’t sure what to expect for Superbowl ads in 2022, but they proved to be much more light-hearted, aspirational, and humorous.

From the Hollywood trend of showcasing celebrities, we all know and love, all the way to the amount of ad spend businesses were willing to spend to make it all happen...

We truly enjoyed this years’ line-up. Here are our favorite Superbowl 2022 commercials for the “Hollywood trend” at JonesHaus.

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Digital Kimberly Jones Digital Kimberly Jones

New Year, New Us? The Top 7 Content Marketing Trends of 2022 We Promise Won’t Disappoint

The new year is upon us. With it, the dazzling expectations of what we can do and who we can become sizzle in the air. This January we challenge you to take all of this energy and excitement you currently have to create an actionable marketing plan for this year.

To get you started, we’ve compiled a list of the top 7 content marketing and design trends of 2022.

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