The Atelier
Where creativity, strategy and good ideas come to work.
Good ideas deserve to be shared.
Great brands don't happen by accident. They're built through thoughtful strategy, compelling design and marketing that connects.
At The Atelier, we share insights on brand strategy, website design, SEO, AI search optimization and digital marketing. Explore practical advice, creative perspectives and real client projects designed to help businesses build stronger brands and make a lasting impression.
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Follow your curiosity. Find a fresh perspective. Take away an idea worth putting to work.
2024 in Review: A Transformative Year of Gratitude
As 2024 comes to a close, I find myself reflecting on a year marked by growth, transformation, and deep gratitude. This year has been a journey of learning, building meaningful partnerships, and embracing change. Each step has shaped JonesHaus and myself in ways that I am incredibly thankful for. Let’s take a moment to celebrate the highlights of 2024 and look forward to a bright 2025.
5 Website Updates To Make Before Holiday Sales
As the holiday season approaches, it’s time to start thinking about preparing your website for the influx of shoppers. September may seem early, but getting a head start is crucial for boosting your SEO and ensuring everything is in place by the time Black Friday rolls around.
Your New Website in 2 Months (or Less)
Whether you're looking to attract new customers, improve user experience, or boost your online presence, a modern and functional website is necessary for success. With the right approach, you can have a brand new or refreshed website up and running in just two months without sacrificing quality.
Essential Marketing Collateral for Promoting Your Event
Promoting an event effectively requires more than just a few announcements and a pop-up on your website. In this blog, we'll explore the various types of marketing collateral necessary for pre-event and during-event promotion, helping you create a memorable and successful event experience.
De-Influencing: Will 2024 be the Fall of Influencer Marketing?
Influencer marketing has revolutionized the way brands connect with consumers. However, as with any trend, the honeymoon phase eventually comes to an end. In this blog post, we'll dive into the rise of de-influencing and explore whether 2024 will mark the downfall of influencer marketing.
Celebrating 10 Years: 2023 JonesHaus Year in Review
This year JonesHaus celebrated a remarkable 10 years in the creative industry. This brings forth the need to reflect, express gratitude, and embrace the exciting new chapters ahead. The journey of JonesHaus started with a vision and a leap of faith.
JonesHaus 2022 Year in Review
Throughout the past year, it seemed like everyone was waiting for a bubble to pop. Some did, but overall, businesses saw growth in a variety of areas. JonesHaus grew in many ways as well. In fact, we found 2022 to be a remarkable year for client relationship building, fostering new business, and creating exceptional work.
6 Brand Positioning Models Designed to Fuel Your Success
In today’s hyper-competitive market, consumers are constantly bombarded with information. Whether it’s product ads on their social feeds, commercials, or marketing emails.
With all the noise out there, developing a strong positioning strategy is an integral piece of differentiating yourself from competitors and fostering loyalty among your target audience.
How you opt to position your brand lives at the heart of your brand’s identity and communicates what makes your business different from competitors. What value do you offer? Why should your ideal customer choose to do business with you, and you alone?
13 Incredibly Relatable GIFs for Marketers
As marketers, we have a knack for making our jobs look effortless and pain-free. But in reality, it’s no easy feat.
From the emotional highs to the days our inner voice is screaming, “You should’ve stayed in bed” – traversing the marketing space means weathering a lot of curve balls. Think about it: the landscape is always evolving, as emerging trends, new social guidelines, and changing consumer sentiment requires us to revamp our strategy.
Reach New Audiences With an Influencer Marketing Strategy
At some point in time, we’ve all been influenced by someone…
Whether that be a teacher, mentor, relative, friend, political figure, or celebrity.
Influence is a powerful force. A tool with the ability to persuade.
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