The Atelier

Where creativity, strategy and good ideas come to work.

5 Website Upgrades for Holiday Marketing

There’s no doubt the holiday season is here, so it’s time to take advantage of the inevitable increase in website visitors who’re searching for something to buy. Since your website is findable online 24/7 (yes, even when you’re sleeping or on vacation), it’s your most important marketing tool. You’ll want to make sure you’re setting yourself up for holiday marketing success.

We’re suggesting five specific tweaks to help your website appeal to eager holiday shoppers. Whether they’re looking for bargains or searching for the perfect bespoke service or gift, you can draw people in with your own holiday twist. Here are our favorite ways to give your website a holiday marketing advantage.

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Creative Direction, Photo Art Direction Kimberly Jones Creative Direction, Photo Art Direction Kimberly Jones

Creativity Runs in The Family

You may not yet know about my talented brother, so I’d like to introduce you. His creative eye and extensive technical skills as a photographer allow him to reveal his appreciation for the true beauty of each subject.

While I ride horses and he rides bikes, we share the ability to be creatively inspired, and we both prefer to communicate in visual form.

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Digital Kimberly Jones Digital Kimberly Jones

How To Fix A Stale Marketing Plan

Stale marketing plans are way more common than you may think. Even the most experienced marketers can be subjected to this fate. Inevitably, you may eventually reach a point where your content starts to seem stale. Luckily, stale content can be “fixed” . Start discovering the root cause of your stale marketing plan and make smart decisions in order to refresh your future campaigns.

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Brand Identity, Creative Direction Kimberly Jones Brand Identity, Creative Direction Kimberly Jones

Don’t Be Afraid to Mix It Up: The Case for Using Print In A Digital World

Is print dead?

Do printed mediums still drive results?

Should I invest in print?

If you find yourself asking these types of questions, you’re not alone.

In today’s digital world, there are a myriad of marketing tools you can utilize to get your brand and offerings in front of consumers across the globe.

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Creative Direction Kimberly Jones Creative Direction Kimberly Jones

A Day in the Life at JonesHaus

Creativity is like a dance — more of a process than an entity or a result. And being a creative professional (which all business owners are, to some extent) is often more like a lifestyle than a job.

After an unusual year filled with challenges and silver linings, I wanted to open up my creative world to you, and give you a behind-the-scenes look at a day in the life at JonesHaus.

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READY TO PUT THE THINKING TO WORK?

Good ideas are only the beginning. Let’s turn yours into a brand, website or campaign that does something.

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