Let’s say you cut your finger preparing dinner. Do you ask for your partner (or kids) to grab you a plastic bandage?
Or...do you ask for a Band-Aid?
When you're grabbing a bite to eat, do you ask for a soda or a Coke?
These examples show how impactful brand awareness can be for your company.
From your logo to your packaging to the type of content you create – establishing a compelling and unique brand is an essential part of sifting through all the noise and standing out from competitors.
By consistently strengthening and building upon your brand, it’ll begin to embed itself into the minds of your target audience – unconsciously influencing consumer purchase habits in a positive way.
Consumers naturally gravitate towards brands they recognize and trust.
By placing an emphasis on building brand awareness, you’ll trigger a cascading effect across all facets of your business – from driving new revenue streams to retaining loyal customers and so much more.
Here are 5 creative ways to begin increasing brand awareness for your business.
1. Craft Compelling Guest Content
An effective way to build brand awareness and strengthen your reputation in the eyes of your target audience is to identify and leverage guest posting opportunities. It serves as a powerful vehicle for getting your name out there, while simultaneously allowing you to form a network of partnerships with other brands and individuals.
In today’s ultra-saturated world of content, you need to deliver memorable, high-quality information that’s relatable, authentic and speaks directly to the needs or interests of your target audience.
From the type of imagery you use to how you convey your personality through the post copy, guest content can truly make a lasting impression on consumers when done mindfully and purposefully.
2. Establish a Presence in Your Community
Never underestimate the value of local-based partnerships. Whether you sponsor local sports teams, join forces with other local businesses to hold community events or actively volunteer and donate to local charities, placing your brand front and center in your area can bolster awareness in unexpected ways.
While local endeavors may not seem glamorous, they can amplify the breadth of your loyal customer base, serving as a powerful outlet for generating referrals. Cue the snowball effect.
3. Tap Into the Podcast Network
Podcasts have nuzzled their way into our mainstream culture over the years. While content will be contingent upon your industry, don’t be afraid to get creative – from storytelling to interviewing, there’s no shortage of ways to package your brand into a compelling podcast series.
4. Harness the Power of Remarketing
A bulk of the visitors who come to your website for the first time will leave without making a purchase or taking any action. This is where remarketing ads come in handy.
A site-based retargeting strategy leverages cookies to capture site visitor data. Once a potential lead has exited your site, they’ll begin seeing advertisements for your business across the internet – from reading a blog post to perusing social media to browsing other websites.
By using this tool, your target audience will become increasingly familiar with your brand, enticing them back to your website and converting them into customers.
5. Leverage Influencer Marketing
The majority of people hear the term “influencer marketing” and automatically picture A-list celebrities and huge budgets.
However, what brands neglect to realize is there are TONS of micro-influencers within your industry. Their names may not be immediately recognizable to you, but they’ve amassed a pretty attractive following and have established themselves as a credible and reliable source.
All it takes is a bit of research and outreach to find businesses or individuals who aren’t in direct competition with you. What’s more, many micro-influencers are willing to promote your brand simply by offering them free products or services.
It’s also important to keep in mind that by nurturing these relationships, they can translate into long-term value for your business.
Strategically defining your brand, exercising consistency and leveraging the myriad of channels available to you are all essential pieces of successfully building brand awareness.
In order to evolve and grow as a business in today’s competitive landscape, nailing the branding element of your marketing efforts is key – and something we’re incredibly passionate about!
Now more than ever, it’s important to have a strong presence on social media channels, share up-to-date information, and utilize the opportunity to connect with people who are eager to connect back.
Grab a copy of our Social Media Roadmap for everything you need to know on how to audit your platforms, sharpen your branding and establish a profitable social media presence.