The Atelier
AT·EL·IER /ˌADLˈYĀ/ noun A workshop or studio, especially one used by an artist or designer
My horse, Frank Sinatra, lovingly known as Frankie, had a profound impact on me from the day of our first ride. You may have encountered glimpses of Frankie in our previous blogs, but on this blog, I want to dedicate an entire tribute to this remarkable equine friend who galloped into my life and left an indelible mark.
Throughout the past year, it seemed like everyone was waiting for a bubble to pop. Some did, but overall, businesses saw growth in a variety of areas. JonesHaus grew in many ways as well. In fact, we found 2022 to be a remarkable year for client relationship building, fostering new business, and creating exceptional work.
In today’s hyper-competitive market, consumers are constantly bombarded with information. Whether it’s product ads on their social feeds, commercials, or marketing emails.
With all the noise out there, developing a strong positioning strategy is an integral piece of differentiating yourself from competitors and fostering loyalty among your target audience.
How you opt to position your brand lives at the heart of your brand’s identity and communicates what makes your business different from competitors. What value do you offer? Why should your ideal customer choose to do business with you, and you alone?
As marketers, we have a knack for making our jobs look effortless and pain-free. But in reality, it’s no easy feat.
From the emotional highs to the days our inner voice is screaming, “You should’ve stayed in bed” – traversing the marketing space means weathering a lot of curve balls. Think about it: the landscape is always evolving, as emerging trends, new social guidelines, and changing consumer sentiment requires us to revamp our strategy.
Unlike the lyrics of your favorite songs, the digital marketing space isn’t set in stone.
It’s a living, breathing entity that moves, grooves, and requires you to continually uplevel your strategy to ensure you’re setting yourself up for success.
From building customer loyalty to using storytelling to foster trust, here are five songs that can help you improve your marketing and branding efforts.
Nailing down your messaging in 2022 can feel like walking on eggshells.
Do you want to be a breath of fresh air or show your empathy to the hard times we've been facing?
Check out how these 4 brands are navigating the tricky times to be authentic, build connection and trust with their audience, and boost sales.
Superbowl ads are known for their over-the-top, comedic tones that can cause a stir. But last year, given the state of the world, they took on a more somber tone. Viewers weren’t sure what to expect for Superbowl ads in 2022, but they proved to be much more light-hearted, aspirational, and humorous.
From the Hollywood trend of showcasing celebrities, we all know and love, all the way to the amount of ad spend businesses were willing to spend to make it all happen...
We truly enjoyed this years’ line-up. Here are our favorite Superbowl 2022 commercials for the “Hollywood trend” at JonesHaus.
Prioritizing audience trust and connection is more important than ever before.
Over the last few years, there have been major changes in the way consumers interact with brands. For example, nearly 89% of Americans are on social media, seeing ads based on their preferences, following their favorite companies and CEOs, and often interacting with brands.
How you show up on social media, reply to reviews, present your story, and pitch your products matters.
Read this month's blog to find out what it means to humanize your brand and learn creative tips to get started today.
The new year is upon us. With it, the dazzling expectations of what we can do and who we can become sizzle in the air. This January we challenge you to take all of this energy and excitement you currently have to create an actionable marketing plan for this year.
To get you started, we’ve compiled a list of the top 7 content marketing and design trends of 2022.
