The Atelier

Where creativity, strategy and good ideas come to work.

Brand Identity Kimberly Jones Brand Identity Kimberly Jones

Branding Playlist: 5 Songs That’ll Improve Your Marketing Efforts

Unlike the lyrics of your favorite songs, the digital marketing space isn’t set in stone.

It’s a living, breathing entity that moves, grooves, and requires you to continually uplevel your strategy to ensure you’re setting yourself up for success.

From building customer loyalty to using storytelling to foster trust, here are five songs that can help you improve your marketing and branding efforts.

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Brand Identity Kimberly Jones Brand Identity Kimberly Jones

New Strategy: In 2022, It’s Time To Creatively Humanize Your Brand

Prioritizing audience trust and connection is more important than ever before.

Over the last few years, there have been major changes in the way consumers interact with brands. For example, nearly 89% of Americans are on social media, seeing ads based on their preferences, following their favorite companies and CEOs, and often interacting with brands.

How you show up on social media, reply to reviews, present your story, and pitch your products matters.

Read this month's blog to find out what it means to humanize your brand and learn creative tips to get started today.

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Brand Identity, Creative Direction Kimberly Jones Brand Identity, Creative Direction Kimberly Jones

Don’t Be Afraid to Mix It Up: The Case for Using Print In A Digital World

Is print dead?

Do printed mediums still drive results?

Should I invest in print?

If you find yourself asking these types of questions, you’re not alone.

In today’s digital world, there are a myriad of marketing tools you can utilize to get your brand and offerings in front of consumers across the globe.

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