Your website should do more than just look good, it should work hard for your business. A beautifully designed site is great, but if it’s not guiding visitors toward taking action, it’s not doing its job.

Sometimes, a business outgrows its brand altogether by shifting focus, adapting to serve a different market, or simply embracing a new creative direction. Rebranding happens either because of a drastic strategic change, or simply because it’s the natural next step for a company.

Whatever the reason, rebranding is often the key ingredient to a business’s growth.

GTP Management Services International is a leading trade show organizer for those specializing in technical sales for the biotech and research science industry. The company organizes multiple trade shows each year with its website functioning as the central hub for its business operations.

When GTP Management Services International came to us, their website was more than a decade old. Needless to say, a lot has changed in ten years, not only for the company but throughout their industry and in the broader digital landscape.

How Working With a Coach Helped JonesHaus Win More Business

Recently, going into its sixth year, with a portfolio of slick and professionally designed websites and a successful track record in branding start-ups to working with Fortune 100 clients, JonesHaus wanted to impact more clients. But How?

The old adage is true. There are no dumb questions. Except the ones you don't ask.

Growing up, I wanted to be an FBI agent because I was fascinated in finding out the who, what, when, where and why something happened. But since science, chemistry and math were not my strong subjects, I gravitated to art and design instead.

From winning a pitch to work with a Fortune 100 company to helping startups successfully launch their online presence, what an amazing journey this year has been. I’m thankful for the new clients, partnerships and projects that made it all possible.

So, from a place of gratitude, here are a few highlights from 2019.

Starting a new venture is exciting, to say the least. It also involves a long list of to-do’s. From the logistical to the financial to the creative, there’s much to think about.

But one thing is certain – From the very beginning of a business, branding is fundamental. Establishing a clear brand identity helps a funded startup enter an industry with confidence and authority. 

Silence and Rest: Stepping Away from Work and Into Creativity

When you own your own business, the line between work and free time is often grey, blurry and elusive. 

 If I was a cobbler, my kids might not have any shoes.

As a creative director, this is the first thing that came to mind when I finally decided to revamp my website, which was about to become outdated.

In this post, I’m diving into one element of business that needs your attention regularly – your website – and why regular redesigns are essential to your business's continued growth.