The Atelier
AT·EL·IER /ˌADLˈYĀ/ noun A workshop or studio, especially one used by an artist or designer
The first quarter of the year is the perfect time to step back, assess your brand, and make intentional updates that set you up for success. But strengthening your brand doesn’t always require a complete overhaul. These 4 simple updates will refine your presence, boost visibility, and ensure your brand is working smarter, not harder.
Creativity is like a dance — more of a process than an entity or a result. And being a creative professional (which all business owners are, to some extent) is often more like a lifestyle than a job.
After an unusual year filled with challenges and silver linings, I wanted to open up my creative world to you, and give you a behind-the-scenes look at a day in the life at JonesHaus.
Sometimes, a business outgrows its brand altogether by shifting focus, adapting to serve a different market, or simply embracing a new creative direction. Rebranding happens either because of a drastic strategic change, or simply because it’s the natural next step for a company.
Whatever the reason, rebranding is often the key ingredient to a business’s growth.
We’ve seen a lot of cultural shifts happen since the start of the pandemic.
One of the best examples to sum them up: TV show hosts and news anchors broadcasting from their kitchens.
More than ever before, larger companies want to feel familiar and build intimate relationships with their customers. Smaller companies, who have a natural edge there, get to focus on looking more refined — and more than ever, they have the tools and resources to do so.
GTP Management Services International is a leading trade show organizer for those specializing in technical sales for the biotech and research science industry. The company organizes multiple trade shows each year with its website functioning as the central hub for its business operations.
When GTP Management Services International came to us, their website was more than a decade old. Needless to say, a lot has changed in ten years, not only for the company but throughout their industry and in the broader digital landscape.
