The Atelier
AT·EL·IER /ˌADLˈYĀ/ noun A workshop or studio, especially one used by an artist or designer
Nailing down your messaging in 2022 can feel like walking on eggshells.
Do you want to be a breath of fresh air or show your empathy to the hard times we've been facing?
Check out how these 4 brands are navigating the tricky times to be authentic, build connection and trust with their audience, and boost sales.
Superbowl ads are known for their over-the-top, comedic tones that can cause a stir. But last year, given the state of the world, they took on a more somber tone. Viewers weren’t sure what to expect for Superbowl ads in 2022, but they proved to be much more light-hearted, aspirational, and humorous.
From the Hollywood trend of showcasing celebrities, we all know and love, all the way to the amount of ad spend businesses were willing to spend to make it all happen...
We truly enjoyed this years’ line-up. Here are our favorite Superbowl 2022 commercials for the “Hollywood trend” at JonesHaus.
Prioritizing audience trust and connection is more important than ever before.
Over the last few years, there have been major changes in the way consumers interact with brands. For example, nearly 89% of Americans are on social media, seeing ads based on their preferences, following their favorite companies and CEOs, and often interacting with brands.
How you show up on social media, reply to reviews, present your story, and pitch your products matters.
Read this month's blog to find out what it means to humanize your brand and learn creative tips to get started today.
The new year is upon us. With it, the dazzling expectations of what we can do and who we can become sizzle in the air. This January we challenge you to take all of this energy and excitement you currently have to create an actionable marketing plan for this year.
To get you started, we’ve compiled a list of the top 7 content marketing and design trends of 2022.
There’s no doubt the holiday season is here, so it’s time to take advantage of the inevitable increase in website visitors who’re searching for something to buy. Since your website is findable online 24/7 (yes, even when you’re sleeping or on vacation), it’s your most important marketing tool. You’ll want to make sure you’re setting yourself up for holiday marketing success.
We’re suggesting five specific tweaks to help your website appeal to eager holiday shoppers. Whether they’re looking for bargains or searching for the perfect bespoke service or gift, you can draw people in with your own holiday twist. Here are our favorite ways to give your website a holiday marketing advantage.
You may not yet know about my talented brother, so I’d like to introduce you. His creative eye and extensive technical skills as a photographer allow him to reveal his appreciation for the true beauty of each subject.
While I ride horses and he rides bikes, we share the ability to be creatively inspired, and we both prefer to communicate in visual form.
About a month ago, I took a creative field trip to my hometown of Savannah, Georgia. I intended to visit a high school friend and recharge myself while gathering some new inspiration — and I always enjoy finding something new in a fond, familiar setting.
Come on a refreshing Savannah journey with me to find new inspiration of your own.
Stale marketing plans are way more common than you may think. Even the most experienced marketers can be subjected to this fate. Inevitably, you may eventually reach a point where your content starts to seem stale. Luckily, stale content can be “fixed” . Start discovering the root cause of your stale marketing plan and make smart decisions in order to refresh your future campaigns.
