The Atelier

Where creativity, strategy and good ideas come to work.

Digital Kimberly Jones Digital Kimberly Jones

13 Incredibly Relatable GIFs for Marketers

As marketers, we have a knack for making our jobs look effortless and pain-free. But in reality, it’s no easy feat.

From the emotional highs to the days our inner voice is screaming, “You should’ve stayed in bed” – traversing the marketing space means weathering a lot of curve balls. Think about it: the landscape is always evolving, as emerging trends, new social guidelines, and changing consumer sentiment requires us to revamp our strategy.

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Brand Identity Kimberly Jones Brand Identity Kimberly Jones

Branding Playlist: 5 Songs That’ll Improve Your Marketing Efforts

Unlike the lyrics of your favorite songs, the digital marketing space isn’t set in stone.

It’s a living, breathing entity that moves, grooves, and requires you to continually uplevel your strategy to ensure you’re setting yourself up for success.

From building customer loyalty to using storytelling to foster trust, here are five songs that can help you improve your marketing and branding efforts.

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Digital, Creative Direction Kimberly Jones Digital, Creative Direction Kimberly Jones

Once Upon a Time in Superbowl Commercials: 6 Ads Worth Your Attention

Superbowl ads are known for their over-the-top, comedic tones that can cause a stir. But last year, given the state of the world, they took on a more somber tone. Viewers weren’t sure what to expect for Superbowl ads in 2022, but they proved to be much more light-hearted, aspirational, and humorous.

From the Hollywood trend of showcasing celebrities, we all know and love, all the way to the amount of ad spend businesses were willing to spend to make it all happen...

We truly enjoyed this years’ line-up. Here are our favorite Superbowl 2022 commercials for the “Hollywood trend” at JonesHaus.

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Brand Identity Kimberly Jones Brand Identity Kimberly Jones

New Strategy: In 2022, It’s Time To Creatively Humanize Your Brand

Prioritizing audience trust and connection is more important than ever before.

Over the last few years, there have been major changes in the way consumers interact with brands. For example, nearly 89% of Americans are on social media, seeing ads based on their preferences, following their favorite companies and CEOs, and often interacting with brands.

How you show up on social media, reply to reviews, present your story, and pitch your products matters.

Read this month's blog to find out what it means to humanize your brand and learn creative tips to get started today.

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Digital Kimberly Jones Digital Kimberly Jones

New Year, New Us? The Top 7 Content Marketing Trends of 2022 We Promise Won’t Disappoint

The new year is upon us. With it, the dazzling expectations of what we can do and who we can become sizzle in the air. This January we challenge you to take all of this energy and excitement you currently have to create an actionable marketing plan for this year.

To get you started, we’ve compiled a list of the top 7 content marketing and design trends of 2022.

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5 Website Upgrades for Holiday Marketing

There’s no doubt the holiday season is here, so it’s time to take advantage of the inevitable increase in website visitors who’re searching for something to buy. Since your website is findable online 24/7 (yes, even when you’re sleeping or on vacation), it’s your most important marketing tool. You’ll want to make sure you’re setting yourself up for holiday marketing success.

We’re suggesting five specific tweaks to help your website appeal to eager holiday shoppers. Whether they’re looking for bargains or searching for the perfect bespoke service or gift, you can draw people in with your own holiday twist. Here are our favorite ways to give your website a holiday marketing advantage.

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Creative Direction, Photo Art Direction Kimberly Jones Creative Direction, Photo Art Direction Kimberly Jones

Creativity Runs in The Family

You may not yet know about my talented brother, so I’d like to introduce you. His creative eye and extensive technical skills as a photographer allow him to reveal his appreciation for the true beauty of each subject.

While I ride horses and he rides bikes, we share the ability to be creatively inspired, and we both prefer to communicate in visual form.

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READY TO PUT THE THINKING TO WORK?

Good ideas are only the beginning. Let’s turn yours into a brand, website or campaign that does something.

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