The Atelier

Where creativity, strategy and good ideas come to work.

Digital Kimberly Jones Digital Kimberly Jones

How To Fix A Stale Marketing Plan

Stale marketing plans are way more common than you may think. Even the most experienced marketers can be subjected to this fate. Inevitably, you may eventually reach a point where your content starts to seem stale. Luckily, stale content can be “fixed” . Start discovering the root cause of your stale marketing plan and make smart decisions in order to refresh your future campaigns.

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Brand Identity, Creative Direction Kimberly Jones Brand Identity, Creative Direction Kimberly Jones

Don’t Be Afraid to Mix It Up: The Case for Using Print In A Digital World

Is print dead?

Do printed mediums still drive results?

Should I invest in print?

If you find yourself asking these types of questions, you’re not alone.

In today’s digital world, there are a myriad of marketing tools you can utilize to get your brand and offerings in front of consumers across the globe.

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Creative Direction Kimberly Jones Creative Direction Kimberly Jones

A Day in the Life at JonesHaus

Creativity is like a dance — more of a process than an entity or a result. And being a creative professional (which all business owners are, to some extent) is often more like a lifestyle than a job.

After an unusual year filled with challenges and silver linings, I wanted to open up my creative world to you, and give you a behind-the-scenes look at a day in the life at JonesHaus.

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Brand Identity Kimberly Jones Brand Identity Kimberly Jones

From Papa Mountain to Cassava Breads: A Case Study in Rebranding

Sometimes, a business outgrows its brand altogether by shifting focus, adapting to serve a different market, or simply embracing a new creative direction. Rebranding happens either because of a drastic strategic change, or simply because it’s the natural next step for a company.

Whatever the reason, rebranding is often the key ingredient to a business’s growth.

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Good ideas are only the beginning. Let’s turn yours into a brand, website or campaign that does something.

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