A key truth about branding is this: It’s not something you do once. It’s perpetual — a constant practice and creative, strategic act.

Your brand isn’t just your logo. It’s the sum total of what the public experiences when they encounter your company: your company’s name, website, social media, font type and colors, your mission, vision, values, your employees and even what your last customer said to a friend about you.

And just as your business grows and evolves over time, your brand grows and evolves, too.

Sometimes, a business outgrows its brand altogether by shifting focus, adapting to serve a different market, or simply embracing a new creative direction. Rebranding happens either because of a drastic strategic change, or simply because it’s the natural next step for a company.

Whatever the reason, rebranding is often the key ingredient to a business’s growth.

Meet Cassava Breads

Papa Mountain Cheese Breads, based in Augusta, GA, came to JonesHaus with aspirations of getting its product into Whole Foods Market and other select retailers. They already had an incredible product: grain-free and delicious, quality breads.

They needed our help defining and elevating their brand to match both the value of their product and their ambitions for growth.

We began with brand strategy: giving the company a new name and establishing a brand identity.

Cassava Breads partners with state-of-the-art baking facilities and sources the highest quality ingredients. They import their Cassava flours and starches from the Minas region of Brazil, hand select aged cheeses, and use only the most authentic and organic herbs, sea salts and pressed Italian olive oil.

We wanted to help Cassava Breads tell their story and resonate with food enthusiasts everywhere. So, we developed copy that could capture their uniqueness and their call:

Cassava Breads is baking up artisan products made from all natural, better-for-you ingredients. Created by health-minded chefs, we bring communities together through delicious, shareable moments. Serving unique culinary experiences to your table, we invite you to join us and “Think Outside the Grain.”

Then, we designed new packaging and an e-commerce website to fit their new brand.

Branding is such a key piece of a business’s growth. Being a part of a brand’s evolution is our passion and specialty!

If you’re considering a rebrand to match the evolution of your company, schedule a call to chat with us!