The Atelier
Where creativity, strategy and good ideas come to work.
Good ideas deserve to be shared.
Great brands don't happen by accident. They're built through thoughtful strategy, compelling design and marketing that connects.
At The Atelier, we share insights on brand strategy, website design, SEO, AI search optimization and digital marketing. Explore practical advice, creative perspectives and real client projects designed to help businesses build stronger brands and make a lasting impression.
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Follow your curiosity. Find a fresh perspective. Take away an idea worth putting to work.
Once Upon a Time in Superbowl Commercials: 6 Ads Worth Your Attention
Superbowl ads are known for their over-the-top, comedic tones that can cause a stir. But last year, given the state of the world, they took on a more somber tone. Viewers weren’t sure what to expect for Superbowl ads in 2022, but they proved to be much more light-hearted, aspirational, and humorous.
From the Hollywood trend of showcasing celebrities, we all know and love, all the way to the amount of ad spend businesses were willing to spend to make it all happen...
We truly enjoyed this years’ line-up. Here are our favorite Superbowl 2022 commercials for the “Hollywood trend” at JonesHaus.
New Year, New Us? The Top 7 Content Marketing Trends of 2022 We Promise Won’t Disappoint
The new year is upon us. With it, the dazzling expectations of what we can do and who we can become sizzle in the air. This January we challenge you to take all of this energy and excitement you currently have to create an actionable marketing plan for this year.
To get you started, we’ve compiled a list of the top 7 content marketing and design trends of 2022.
How To Fix A Stale Marketing Plan
Stale marketing plans are way more common than you may think. Even the most experienced marketers can be subjected to this fate. Inevitably, you may eventually reach a point where your content starts to seem stale. Luckily, stale content can be “fixed” . Start discovering the root cause of your stale marketing plan and make smart decisions in order to refresh your future campaigns.
Eight Early Fruits of an Era of Creativity & Awakening
When an entire country is suddenly asked to close doors, cancel events, and stay inside, there is bound to be a wave of creativity that washes in.
Want to Win More Clients? Hire a Business Coach. That’s What We Did.
How Working With a Coach Helped JonesHaus Win More Business
Recently, going into its sixth year, with a portfolio of slick and professionally designed websites and a successful track record in branding start-ups to working with Fortune 100 clients, JonesHaus wanted to impact more clients. But How?
Mapping Out Our Adventures in 2019: The JonesHaus Year in Review
From winning a pitch to work with a Fortune 100 company to helping startups successfully launch their online presence, what an amazing journey this year has been. I’m thankful for the new clients, partnerships and projects that made it all possible.
So, from a place of gratitude, here are a few highlights from 2019.
Funded Startup Checklist: What’s Essential?
Starting a new venture is exciting, to say the least. It also involves a long list of to-do’s. From the logistical to the financial to the creative, there’s much to think about.
But one thing is certain – From the very beginning of a business, branding is fundamental. Establishing a clear brand identity helps a funded startup enter an industry with confidence and authority.
Getting Behind the Wheel of Truly Great Branding
Great branding is all around us. So much so, that it’s easy to overlook. In fact, truly great branding often feels so natural and organic – we’re so immersed in the experience of it – that we hardly notice it’s there!
Putting Your Business First: Why Website Redesigns are Essential to Growth
If I was a cobbler, my kids might not have any shoes.
As a creative director, this is the first thing that came to mind when I finally decided to revamp my website, which was about to become outdated.
In this post, I’m diving into one element of business that needs your attention regularly – your website – and why regular redesigns are essential to your business's continued growth.
READY TO PUT THE THINKING TO WORK?