The Atelier
AT·EL·IER /ˌADLˈYĀ/ noun A workshop or studio, especially one used by an artist or designer
Starting a new venture is exciting, to say the least. It also involves a long list of to-do’s. From the logistical to the financial to the creative, there’s much to think about.
But one thing is certain – From the very beginning of a business, branding is fundamental. Establishing a clear brand identity helps a funded startup enter an industry with confidence and authority.
A brand is more than a logo. It’s a concept, a feeling – the overarching way a company presents itself to the world. For us at JonesHaus, it goes even deeper than that. A brand pulls a business forward and relays emotions and ideas.
Naming a company sets the stage for that company’s overall image – but crafting and refining that image into a brand identity is both an important marketing task and an art.
If I was a cobbler, my kids might not have any shoes.
As a creative director, this is the first thing that came to mind when I finally decided to revamp my website, which was about to become outdated.
In this post, I’m diving into one element of business that needs your attention regularly – your website – and why regular redesigns are essential to your business's continued growth.
