The Atelier
AT·EL·IER /ˌADLˈYĀ/ noun A workshop or studio, especially one used by an artist or designer
Sometimes, a business outgrows its brand altogether by shifting focus, adapting to serve a different market, or simply embracing a new creative direction. Rebranding happens either because of a drastic strategic change, or simply because it’s the natural next step for a company.
Whatever the reason, rebranding is often the key ingredient to a business’s growth.
We’ve seen a lot of cultural shifts happen since the start of the pandemic.
One of the best examples to sum them up: TV show hosts and news anchors broadcasting from their kitchens.
More than ever before, larger companies want to feel familiar and build intimate relationships with their customers. Smaller companies, who have a natural edge there, get to focus on looking more refined — and more than ever, they have the tools and resources to do so.
Rebranding is one of our specialties here at JonesHaus, and it’s also one of our favorite things to do for growing businesses! Why? Because we love to see how rebranding can breathe new life into a company by reminding the world of who you are and what you offer, aesthetically attracting the right customers and inspiring the team internally to reach new heights.
We recently redesigned a website that turned out simply stunning: amandajewel.com.
Amanda Jewel offers floral design with incredible artistry and provides outstanding experiences for their customers. Now, their website finally does their work justice.
GTP Management Services International is a leading trade show organizer for those specializing in technical sales for the biotech and research science industry. The company organizes multiple trade shows each year with its website functioning as the central hub for its business operations.
When GTP Management Services International came to us, their website was more than a decade old. Needless to say, a lot has changed in ten years, not only for the company but throughout their industry and in the broader digital landscape.
Social media platforms connect people with information, and with other people.
At a time when business hours and basic ways of operating are in constant flux, it’s more important than ever to have a presence on social media channels, share up-to-date information, and utilize the opportunity to connect with people eager to connect back.
The old adage is true. There are no dumb questions. Except the ones you don't ask.
Growing up, I wanted to be an FBI agent because I was fascinated in finding out the who, what, when, where and why something happened. But since science, chemistry and math were not my strong subjects, I gravitated to art and design instead.
From winning a pitch to work with a Fortune 100 company to helping startups successfully launch their online presence, what an amazing journey this year has been. I’m thankful for the new clients, partnerships and projects that made it all possible.
So, from a place of gratitude, here are a few highlights from 2019.
